Forget about us. What about you? You, your views, your opinions, your advice, your stories — you matter. You can be our customer, critic, fan, guide or anything that fits. Sometimes you want to be engaged and other times want to just be left alone. You don't fit within any one in any other part of your life, why should it be any different as a consumer?

If we aren't doing the kinds of things that are relevant and important to you, from our products to our practices, then we are missing the point

One day, hopefully soon, you will have the right to know as much as you like about the companies you support. Whether it is the shampoo you use or the salon that cuts your hair, each day you are voting with your hard-earned dollars. Businesses should value that commitment that you make and be responsible with that trust. For businesses, It's a privilege, not a right, to have your support.