6/1/2009

Séva Featured here in Ideal Bite

The Bite:

…with heat-styling your hair this summer. Wash and air-dry with Séva's new line of products. The detangler will help you break free from the blow-dryer; the 'poo and conditioner are color safe; and the styling cream is light, so it won't weigh down your mane. Plus, the products are sulfate- and paraben-free (unlike most conventional options), and produced locally in LA at Séva's warehouse, which employs people with disabilities from the La Puente Adult School. OK, we're cutting ourselves off now.

Why Care?:

Sodium lauryl sulfate and parabens (ingredients also found in antifreeze, engine degreasers, and solvents) usually end up getting rinsed down the drain, potentially contaminating waterways and harming aquatic life.

The Condition+ works well for those of us who've done some damage trying to have more fun as blondes.

Wanna Try:

Séva, available at Kinara, 656 N. Robertson Blvd., WeHo (310-657-9188). Séva Detangle, $24.